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Privacy Policy

Last updated: Jan 2026

This Privacy Policy explains how Scalplytics (“we”, “us”, or “our”) collects, uses, stores, and shares information when you use our website, platform, and related services (collectively, the “Service”).

By accessing or using the Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the Service. If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with specific data protection laws, additional rights may apply to you as described below.

1. Scope of This Policy

This Privacy Policy applies to:

  • Visitors to our website
  • Users who create an account and use the Scalplytics platform
  • Communications and interactions related to the Service (e.g., support, feedback)

It does not apply to third-party websites, services, or platforms that are linked to or integrated with the Service. Those are governed by their own privacy policies.

2. Information We Collect

We collect information in three main ways:

  • Information you provide directly
  • Information collected automatically when you use the Service
  • Information we receive from third parties (where applicable)

2.1. Information You Provide to Us

When you use the Service, you may provide us with:

Account information

  • Email address
  • Username/display name
  • Password (stored in encrypted form)

Profile and settings

  • Preferences related to language, UI, or notification settings

Strategy and configuration data

  • Names and descriptions of strategies
  • Strategy logic, parameters, and rules you create
  • Labels or notes you attach to strategies or simulations

Communication data

  • Messages or inquiries you send to us (e.g., via email or support forms)
  • Feedback, bug reports, or feature requests

Providing some of this information may be optional, but certain features may not be available without it (e.g., creating an account requires an email).

2.2. Information We Collect Automatically

When you access or use the Service, we may automatically collect:

Usage data

  • Pages or screens you visit
  • Features you use (e.g., simulator, strategy builder)
  • Time and duration of sessions
  • Interaction logs (clicks, navigation patterns)

Log data

  • IP address
  • Browser type and version
  • Operating system
  • Referring/exit pages
  • Date and time of access
  • Error or crash reports

Device information

  • Device type (e.g., desktop, tablet)
  • Approximate location derived from IP (e.g., country or city-level, where allowed)

This information helps us operate, secure, and improve the Service.

2.3. Cookies and Similar Technologies

We may use cookies, web beacons, local storage, and similar technologies to:

  • Keep you logged in
  • Remember your preferences
  • Understand usage patterns
  • Measure the effectiveness of pages and feature

You can typically manage cookies through your browser settings. If you disable cookies, some features of the Service may not function properly.

We may also use third-party analytics tools (such as Google Analytics or similar services). These providers may set their own cookies and collect information about your usage. Their use of your data is governed by their respective privacy policies

2.4. Information From Third Parties

In some cases, we may receive information from:

  • Third-party analytics providers (e.g., anonymized or aggregated usage statistics)
  • Authentication providers (if you choose to sign up via a third-party login in the future)

We do not purchase lists or use third-party data to send unsolicited marketing.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1. To Provide and Maintain the Service

  • Create and manage user accounts
  • Operate the simulation, strategy building, and analytics features
  • Store and display your strategies, settings, and simulation history
  • Ensure the Service functions as intended

3.2. To Improve and Develop the Service

  • Monitor usage and performance
  • Diagnose technical issues and troubleshoot problems
  • Analyze how features are used to inform product improvements
  • Test new features and enhancements

Where possible, we use aggregated or de-identified data for analysis.

3.3. To Communicate With You

  • Respond to your questions, support requests, and feedback
  • Send important notifications related to your account or the Service (e.g., changes to Terms or policies, service interruptions)
  • Share updates about new features or improvements, where permitted by law and your preferences

You can opt out of non-essential communications at any time via unsubscribe links or your account settings, if available.

3.4. To Maintain Security and Prevent Misuse

  • Detect, prevent, and address technical issues or security incidents
  • Protect the Service, our users, and our infrastructure from abuse
  • Investigate suspected violations of our Terms and Conditions or unlawful activities

3.5. To Comply With Legal Obligations

  • Respond to lawful requests from authorities where required
  • Comply with applicable laws, regulations, and legal processes

4. How We Share Information

We do not sell your personal information or strategy logic.
We may share information in the following limited circumstances:

4.1. Service Providers

We may share information with third-party vendors and service providers that help us:

  • Host and operate the Service
  • Provide analytics and usage statistics
  • Send emails or other communications
  • Maintain security and infrastructure

These providers are authorized to use your information only as necessary to provide services to us and are subject to appropriate confidentiality and data protection obligations.

4.2. Legal and Safety Requirements

We may disclose information if we believe in good faith that such disclosure is:

  • Required by law, regulation, or legal process (e.g., court order, subpoena)
  • Necessary to protect the rights, property, or safety of Scalplytics, our users, or the public
  • Necessary to detect, prevent, or address fraud, security, or technical issues

4.3. Aggregated or De-Identified Data

  • Respond to your questions, support requests, and feedback
  • Send important notifications related to your account or the Service (e.g., changes to Terms or policies, service interruptions)
  • Share updates about new features or improvements, where permitted by law and your preferences

You can opt out of non-essential communications at any time via unsubscribe links or your account settings, if available.

3.4. To Maintain Security and Prevent Misuse

We may share aggregated or de-identified data that does not reasonably identify you (for example, statistics about how many strategies are created or broad usage patterns) for research, analytics, or business purposes.

5. Data Retention

We retain personal information for as long as necessary to:

  • Provide the Service and your account
  • Fulfill the purposes outlined in this Privacy Policy
  • Comply with legal, accounting, or reporting obligations
  • Resolve disputes and enforce agreements

When personal information is no longer needed, we will either delete it or anonymize it so that it can no longer be reasonably linked to you.

You may also request deletion of your account and associated data, subject to certain legal or legitimate business exceptions (see Section 9).

6. Data Security

We use reasonable administrative, technical, and physical measures to help protect your information from unauthorized access, loss, misuse, or alteration.

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

You are responsible for:

  • Keeping your password confidential
  • Logging out of your account when using shared devices
  • Not sharing your login credentials with others

If you believe your account has been compromised, please contact us immediately at

7. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

  • Access – the right to request a copy of the personal information we hold about you.
  • Correction – the right to request correction of inaccurate or incomplete data.
  • Deletion – the right to request deletion of your personal information, subject to legal or legitimate business exceptions.
  • Restriction – the right to request restriction of processing in certain circumstances.
  • Objection – the right to object to certain processing (e.g., direct marketing or processing based on legitimate interests).
  • Portability – the right to request a copy of your data in a structured, commonly used, machine-readable format where technically feasible (for data you provided to us).
  • Withdraw consent – where processing is based on consent, the right to withdraw that consent at any time.

To exercise these rights, please contact us at

We may need to verify your identity before responding to your request.

8. Children’s Privacy

The Service is not intended for children under 18, and we do not knowingly collect personal information from children under 18.

9. Third-Party Websites and Services

The Service may contain links to third-party websites, tools, or services. We are not responsible for the privacy practices, content, or policies of those third parties.

We encourage you to review the privacy policies of any third-party sites or services you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we do, we will:

  • Update the “Last updated” date at the top of this page, and where required by law or where changes are material, provide additional notice (e.g., via email or in-product banners).

Your continued use of the Service after changes become effective constitutes your acceptance of the updated Privacy Policy. If you do not agree with the changes, you should stop using the Service.

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